When the first iPhone was born had the same exclusivity that currently has the new iPhone X, and this is what make the Apple Company to have the right to put a label of high price to the devices. Since then, iPhone have been growing in benefits, this was the trick to make every iPhone more and more high-end, but before the iPhone X the prices always maintain certain margins.
The iPhone X kicks off the era of super high-end mobile phones
The moment to make the move and positioned the brand in the devices high-end, was perfectly chosen: Apple has taken advantage of the tenth anniversary of the launch of the first iPhone to create a different version with another design, this will make a very important difference with the old models of the brand, and this is what will justify the new tendency to the super high-end smartphones.
The features are certainly remarkable, but the two obvious differences over the high-end models (which are now completely overshadowed by the iPhone X) are its frameless screen and the new facial recognition technology, Face ID. Those differences are focused on the Face ID, which may not be better than the Touch ID that everyone has acclaimed in recent years.